Lomography
Lomography is the commercial
trademark
of Lomographische AG, Austria for products and services catering to lo-fi
photographers. The name is inspired by the former state-run optics manufacturer
LOMO PLC of Leningrad
(Saint Petersburg), Russia. LOMO
PLC created and produced the 35mm LOMO LC-A Compact Automat camera — which
became the centerpiece of Lomography's marketing and sales activities. This
camera was loosely based upon the Cosina CX-1 and introduced in the early 1980s.
In 1991, the Austrian founders of
Lomography discovered the Lomo LC-A. They were "charmed by the unique,
colorful, and sometimes blurry" images that the camera produced. After a
series of international art exhibitions and marketing, Lomography signed an
exclusive distribution agreement with LOMO PLC — thereby becoming the sole
distributor of all Lomo LC-A cameras outside of the Soviet Union.
Since the introduction of the
original Lomo LC-A, Lomography has marketed various lines of branded analogue
cameras. Most of these cameras are designed to produce a single photographic
effect. In 2005, production of the original Lomo LC-A was discontinued. Its
replacement, the LC-A+, was introduced in Fall2006. The new camera, made in
China rather than Russia, featured the original Russian lens manufactured by
LOMO PLC. This changed as of mid-2007 with the lens now made in China as well.
 |
| A Lomography camera with a fisheye viewfinder |
Similar to Eastman Kodak's
concept of the "Kodak moment", the Lomography website endorses a
motto of "Don't Think, Just Shoot". This motto is accompanied by the
Ten Golden Rules of Lomography; guidelines encouraging spontaneity and minimal
consideration of formal technique. The cameras marketed by Lomography are
generally low-fidelity and inexpensively constructed. Some cameras make use of
multiple lenses and colored flashes, or exhibit optical distortions and light
leaks.
Current models marketed by
Lomographische AG include Lomo LC-A, Diana,
Holga,
Holga 35mm, Actionsampler, Frogeye, Pop-9, Oktomat, Fisheye, Fisheye2,
Colorsplash, Colorsplash Flash, F-stop Bang, SuperSampler, Horizon 202, Seagull
TLR, and Smena 8M.
The company also resells dead stock Polaroid
cameras and Russian dead stock.
 |
| A 1988 LOMO LC-A camera |
As a community
The Lomographic Society
International owns galleries, stores and "showcases" dedicated to the
growth, support and public exposure of the art. The society is based in Vienna,
Austria, where most of its events are organised.
An example of the society's
cultural events showcasing photographs from the community is the Lomokikuyu
competition, which raises money for eye surgeries and vision care in Kenya, in partnership with
Viennese vision aid organisation Light for the World. The project has since
been updated and donations now also go to the International Committee of the
Red Cross to help fight the famine in East Africa. The organisation also
organises the Lomography World Congress, an international conference of
practitioners held in varying host cities.
The website also features a
magazine, which provides a photo archive storage for their work. Articles
monitor trends emerging in the community and offer tips on . Aficionados of the
hobby can blog
their own tutorials to share their discoveries, fostering enthusiasm with the
Lomographic art. Besides fans who are community members, Lomo Amigos, or
friends of Lomography, are often celebrities who enjoy working with Lomography
cameras and are invited to contribute to the magazine. They include Elijah Wood,
Neil Gaiman,
and David
Arquette. The site also celebrates the work of Lomographers with
online exhibits and competitions.
 |
| Fisheye-lens photo of Wakayama Castle |
Thank Credit :; http://en.wikipedia.org/wiki/Lomography
ไม่มีความคิดเห็น:
แสดงความคิดเห็น